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Seller's Guide

First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Testimonials

Ani P.

Ani P.

Rebeca is the most dedicated agent I have ever experienced. She went above and beyond for the purchase of our home. Rebeca was extremely creative with our contract and offer which ultimately allowed us to secure the home.
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Yeiny A.

Yeiny A.

Having Rebeca represent my husband and I in our home purchase journey made all the different! She championed for us and helped us get the home we wanted within our budget! Rebeca was kind, patient and supportive. I will work wi...
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Brian M.

Brian M.

Rebeca was instrumental in helping us sell our home in High Pines, securing the price we wanted with a quick closing. What truly impressed us, though, was her ability to find the perfect condo in Coconut Grove. Transitioning fr...
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Pierre M.

Pierre M.

Our family has moved twice in last 3 years. Both times, Rebecca and her team made the process seamless and stress-free. They helped us find a new home within weeks and provided outstanding service every step of the way. Highly ...
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Seller

Seller

Working with Rebeca is truly a joy. As a true professional her experience allows her to anticipate any potential delays, concerns or obstacles allowing her deals to continue moving forward at ultimately accomplish the goal - cl...
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Katalina C.

Katalina C.

Rebeca exceeded all our expectations as a realtor, providing exactly what we didn’t realize we needed. With the complex task of combining two households, she expertly guided us through the sale of our homes in both Miami and Br...
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Juan C.

Juan C.

I had the pleasure of working with Rebeca as my realtor, and I couldn’t be more satisfied with the experience. From start to finish, Rebeca was professional, thorough, and made the entire home-buying process feel effortless. He...
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Mario D.

Mario D.

When it came to listing my home, I was completely overwhelmed and didn’t know where to begin. A family member recommended Rebeca, and from our very first meeting, I knew I was in good hands. Rebeca visited my property and laid ...
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Phillip B.

Phillip B.

I had the absolute pleasure of working with Rebeca when purchasing my first home in 2020, and I can't recommend her enough. From start to finish, Rebeca was truly exceptional. She was incredibly knowledgeable about the market a...
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Josse M.

Josse M.

I recently had the pleasure of working with Rebeca to buy my first home, and I couldn’t be happier with the experience! From the very beginning, she was incredibly compassionate and made me fell supported every step of the way....
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Bryan D.

Bryan D.

Rebeca was a pleasure to work with. She helped us sell our South Miami property. I was happy she took care of the entire process.
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Astrid B.

Astrid B.

Working with Rebeca Cruz was amazing. She helped my family sell their Miami home while we lived abroad. She was knowledgeable and extremely professional.
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Catalina A.

Catalina A.

Rebeca and her lead buyer’s agent, Courtney, went above and beyond in helping us purchase our home. We had previously attempted to buy a home twice over the past year, but those deals unfortunately fell through. As it turns out...
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Ariel A.

Ariel A.

Working with Rebeca was an absolute pleasure from start to finish. Her deep knowledge of the Miami real estate market, combined with a professional yet genuinely friendly approach, made the entire process smooth and stress-free...
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Josh R.

Josh R.

I have worked with a lot of different agents over the years and Rebeca is hands down the best I have come across anywhere. Her and her team work 24/7 to deliver service which is unmatched. This is not an exaggeration. Every tim...
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Mark L.

Mark L.

Where do I start? It’s certainly been a bumpy ride — but we couldn’t have done it without Rebecca. I actually found Rebecca through an Instagram post and gave her a call for some advice, as my previous agent had been struggling...
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Laura L.

Laura L.

We had the absolute pleasure of working with Rebecca, and we couldn’t have asked for a better experience. In a very challenging market, she remained patient, knowledgeable, and always optimistic, never losing hope. She went abo...
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Oscar E.

Oscar E.

had an exceptional experience working with Rebeca on the sale of my home. She brings a rare combination of expertise, energy, and calm confidence that makes the entire process feel seamless. Rebeca anticipated every step, guide...
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Francisco B.

Francisco B.

Rebeca handled the listing and sale of our home in Miami with great professionalism and efficiency. There were three other properties in our community for sale at the time we put ours on the market, and with her guidance and dr...
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Jarrod D.

Jarrod D.

Rebeca Cruz is excellent to work with and brings a high level of professionalism to every interaction. She’s responsive, knowledgeable, and clearly understands the Miami market inside and out. What stands out most is how organi...
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